"Believe" represents the works of Kittipol Camtawee and Yanusak Naosang inspired by people’s belief on Isan cultures and rituals. The artists show the different identities and attitudes both positive and negative. Kittipol has an interest on people’s belief; Phi Pop (Thai ogre) affecting on the society. Yanusak shows that the beautiful Isan cultures influenced by the local wisdom have created people’s ethical behavior through the rituals in order to indicate that belief, custom, and ritual are positive and negative effects on society.